According to the National Retail Federation's (NRF) 2023 Mother's Day spending survey, U.S. consumers are planning to spend a record-breaking $35.7 billion on Mother's Day gifts, up from $31.7 billion in 2022. The survey, conducted by Prosper Insights & Analytics, found that consumers plan to spend an average of $305.20 on Mother's Day gifts, up from $278.40 in 2022.
The NRF survey also found that online shopping is continuing to grow in popularity, with 72% of consumers planning to shop online for Mother's Day gifts in 2023, up from 66% in 2022. Among those planning to shop online, Amazon is the most popular destination for Mother's Day shopping, with 96% of online shoppers planning to make a purchase on the site. Walmart is the second most popular online retailer for Mother's Day shopping, with 45% of online shoppers planning to make a purchase on the site.
In terms of the most popular Mother's Day gifts for 2023, the NRF survey found that greeting cards continue to be the most popular gift, with 76% of consumers planning to buy one. Gift cards are the second most popular gift, with 61% of consumers planning to buy one, followed by flowers (52%), and clothing and accessories (37%), and jewelry (33%). According to the 2023 The State of the Amazon Seller Jungle Scout’s Report Clothing, Shoes and Jewelry is the third selling category on Amazon after Home & Kitchen and Beauty & Personal Care, opening an opportunity for sellers in this category for Mother’s Day.
Offer Mother's Day-themed products: Consider creating products that are specifically designed for Mother's Day, such as customized jewelry or personalized photo frames. These types of products can be popular gifts for the occasion.
Optimize your product listings: Make sure your product listings are optimized for relevant keywords related to Mother's Day. This will increase your products’ visibility to Amazon shoppers searching for Mother's Day gifts.
Run promotions: Consider running promotions or discounts on your products during the weeks leading up to Mother's Day. This can help incentivize shoppers to purchase your products over your competitors.
Utilize Amazon Advertising: Consider running Amazon Sponsored Product Ads to increase the visibility of your products during the Mother's Day shopping period. You can target relevant keywords and audiences to reach shoppers who are likely to be interested in your products.
Create a Gift Guide: Create a Mother's Day gift guide featuring your top-selling products or gift sets. This can help shoppers who may be struggling to find the perfect gift for their moms.
Personalize Products: Personalized gifts are always a popular choice for Mother's Day. Consider offering customization options on your products, such as engraving or monogramming.
Provide gift wrapping and messaging options: Offering gift wrapping and messaging options can be a great way to make your products more appealing to shoppers who are purchasing gifts for their moms.
Consider using Amazon FBA: If you are an Amazon seller who fulfills their own orders, consider using Amazon FBA (Fulfillment by Amazon) during the Mother's Day shopping period. This can help you fulfill orders more quickly and efficiently, leading to higher customer satisfaction and more positive reviews.
Mother's Day presents a significant opportunity for online sellers to increase their sales and grow their customer base. Sellers can increase their chances of success by offering Mother's Day-themed products, optimizing product listings, running promotions, utilizing Amazon Advertising, providing gift wrapping and messaging options, and considering Amazon FBA.