Case Study — Shark Wheel | PhelpsUNITED

Introduction:

Shark Wheel, a California-based company that developed a proprietary new skateboard wheel design, partnered with eCommerce distributor Phelps United to accelerate its Amazon business. The collaboration has strengthened Shark Wheel’s presence on the Amazon marketplace, leading to exponential growth and a 25-percent year-over-year increase in sales.

Background:

Shark Wheel was founded in 2012 and gained notoriety after being featured on ABC’s Shark Tank in 2015, resulting in an investment deal with three “sharks” and catching the attention of pro skateboarder Tony Hawk. Invented by lifelong Skateboarder and company CTO David Patrick, Shark Wheels boast better speed, grip, and all-terrain adaptability than its traditional counterparts due to its unique, sine-wave shape. Shark Wheel’s adaptive design comes as the result of years of university, lab, and physical world testing. The company has received three government grants through the National Science Foundation for its unprecedented contribution to solving pain points in the farming industry, its design lending itself to a wheel that virtually eliminates the issue of rutting.

Problem:

Shark Wheel wanted to remain focused on developing and manufacturing specialized products without sacrificing excellent customer experience but needed assistance managing its Amazon store.

Solution:

Shark Wheel turned to Phelps United to manage its Amazon store. Phelps United offered a turn-key solution for Shark Wheel to accelerate their sales through Phelps United’s proprietary OPTIX software platform that manages multiple aspects of online vending, from advertising and logistics to store management and reconciliation.

Here is a recap of what we did:

• • We took over management of their store and got access to Shark Wheel brand registry.
  • We put them on our BUY and SELL model whereby we buy the products in bulk from Shark Wheel and market and sell their products on the Shark Wheel Amazon store.
  • We purchased their products at FBA while ordering more products in bulk from them.
  • We managed all aspects of their Amazon business, from advertising to logistics to store management and reconciliation.
  • We meet regularly to discuss strategy and results while they continue to have access to the seller central account.
  • We streamlined logistics, ensuring their products were always in stock.