As 2024 comes to a close, it's the perfect time to reflect on the pivotal announcements and updates Amazon shared with its seller community over the year. These updates shaped how sellers approached their businesses and opened new avenues for growth, efficiency, and customer engagement. In this blog, we’ll take a comprehensive look at the most significant Amazon announcements from 2024, designed to empower sellers and streamline their operations.

Simplifying Seller Operations

Supply Chain by Amazon

• Faster delivery speeds: Unlock an average of 20% higher sales conversion.
• Cost savings: Save 25% on Amazon Warehousing and Distribution (AWD) storage fees and 15% on transportation costs.
• Optimized cash flow: Advanced machine-learning algorithms ensure inventory is strategically placed in fulfillment centers for maximum efficiency.

This solution reduces complexity, allowing sellers to focus on growing their business while Amazon handles the logistics.

Amazon Seller App Enhancements

• A single-tap navigation bar for quicker access to essential features.
• A structured homepage displaying key performance indicators (KPIs) like orders and Featured Offer percentages.
• New features planned for 2024, including integrations with Project Amelia and Seller Forums, making collaboration easier.

Next Gen Selling Platform

• Action centers that prioritize critical tasks and alerts.
• Personalizable dashboards to highlight metrics that matter most.
• Purpose-built workspaces for streamlined navigation through listings, inventory, and orders.

Boosting Sales with New Marketing Tools

Advanced Audience Segmentation for Brand Tailored Promotions

• New customer acquisition.
• Retention of loyal customers.
• Re-engagement of one-time buyers.
  Sellers can also create ASIN-specific promotions to target audiences based on product categories or remarketing segments. For instance, new audiences like "Cart remarketing" and "In-market customers" enable brands to engage with potential customers who haven’t yet discovered their products.

Amazon Business Bid Adjustments

Shoppable Videos Across Amazon Global Stores

• Automatically display videos in multiple global marketplaces, such as Amazon.co.uk and Amazon.ca.
• Share videos across related product listings, reducing returns by 40%.
  Shoppable videos provide valuable product insights to customers, boosting confidence and driving conversions.

Innovations for Financial Insights

Veeqo Profit Analyzer

Managing costs across platforms like Amazon, eBay, Shopify, and Walmart can be overwhelming. The Veeqo Profit Analyzer consolidates all profit-related data into one dashboard, helping sellers make data-driven decisions confidently and efficiently.

Business Planner

This AI-powered tool revolutionizes goal setting by providing sellers with personalized action plans tailored to their objectives. Whether sellers aim to grow sales, increase conversions, or reduce costs, the Business Planner delivers prioritized recommendations and tracks progress dynamically.

Policies and Programs for Smarter Selling

Product Bundling Policy Update

Amazon has clarified its product bundling policy for consumables, requiring that all bundles be either packaged by the original manufacturer or authorized with a Letter of Authorization. This ensures that products like skincare items and pet food meet strict safety standards. Sellers have until January 1, 2025, to comply with the new guidelines.

FBA Grade and Resell

This program allows sellers to recover value from returned items by relisting them under graded conditions such as “Like New” or “Very Good.” This initiative not only reduces waste but also helps sellers enhance their reputation by offering affordable, pre-owned products.

Percentage Off Coupons Update

Sellers can now allow percentage-off coupons to apply to up to five items in a single order. This update simplifies transactions for both customers and sellers, reducing the need for multiple orders and delivery costs.

Preparing for 2025

Fee Adjustments and Simplifications

• No increases to U.S. referral and FBA fees.
• Reduced inbound placement fees for bulky products.
• Waived fees for qualifying new ASINs in the FBA New Selection Program.

2. Enhanced Fee Tools

Amazon is improving its fee calculators and preview tools to help sellers better understand and manage costs.

Enhancing Customer Experience

Buy with Prime and PayPal Integration

Supporting Sustainability with FBA Grade and Resell

Sellers can contribute to Amazon’s sustainability goals by participating in the Grade and Resell program, turning returns into sales while offering value to cost-conscious customers.

Closing Thoughts

2024 was a year of innovation and transformation for Amazon sellers. From AI-driven tools to enhanced promotional capabilities and sustainability initiatives, these updates reflect Amazon’s commitment to empowering its seller community. As we step into 2025, these advancements set the stage for even greater opportunities for growth and success.