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My Amazon Guy, Steven Pope: Mastering Amazon's Strategies on Branding, Image Optimization, and PPC

Steven shares invaluable insights on the unique nature of Amazon branding and why he prefers U.S. manufacturing over outsourcing to China.

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About this Podcast

The Planet Amazon podcast addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. All the discussions in this podcast will be from our and our guests' perspectives, always considering how to successfully manage brands on the $600+ Billion Amazon marketplace and the other eCommerce platforms.

This podcast is a must for all brands selling or looking to sell on eCommerce marketplaces.

Maximizing Profits on Amazon: Hymie Zebede's Blueprint from $3M to $24M in Sales

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Episode 16

Amazon Entrepreneur's Guide: Innovations, Advertising Tactics, and Selling Success

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Episode 15

Winning Appeals and Protecting Your Brand on Amazon

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Episode 14

Leveraging Amazon and Shopify for E-commerce Victory

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Episode 13

Amazon Business Mastery: Long-Term Profitability and Suspension Survival Tips

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Episode 12

Turbocharge Your Global Sales: Breaking into the European Amazon Market

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Episode 11

Beyond Online Selling: A Fresh Perspective on Amazon Strategies

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Episode 10

Safeguarding Your Brand on Amazon: Trademark Insights and Strategies

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EP.9: Amazon FBA Wisdom— The journey of Smartscout founder Scott Needham

EP.8: Conquering global marketplaces with effective amazon advertising strategies

EP.7: How a B2B company has managed channel conflict & pricing in the Amazon world

EP.6: A new alternative to connect Amazon brands with customers

EP.5: How HPE Aruba Networking successfully leveraged the Amazon marketplace

EP.4: Amazon sellers' top FAQs answered

EP.3: Owyn Amazon success story

EP.2: Brand protection

EP.1: Holiday gift returns

Meet The Podcast Host

Adam Shaffer

Planet Amazon Podcast is hosted by Adam Shaffer, President of Phelps United and a veteran/leader in the eCommerce industry. Adam is a pioneer in direct marketing and digital eCommerce of technology products and solutions to both consumer and commercial markets. With over 30 years of industry experience, and the unique ability to manage large organizations and startups, he has been responsible for successfully managing and driving growth at some of the largest publicly traded IT Solutions providers. Through his company’s proprietary technology, services and distribution platform, Adam has found success in helping Amazon sellers scale their eCommerce channels as part of their overall brand strategy. This has helped clients navigate the most complex waters of the world’s largest eCommerce site.

Learn More About Adam

Planet Amazon Podcast

My Amazon Guy, Steven Pope: Mastering Amazon's Strategies on Branding, Image Optimization, and PPC

About this Podcast

Recent Podcast Episodes

In this episode, Matt Putra, a seasoned fractional CFO whose expertise has transformed over 60 brands worldwide, shares secrets to e-commerce financial success

Noah Wickham, Sales Director at My Amazon Guy, explores the Amazon Vendor Central and Seller Central platforms and analyzes what makes each one a fit for different businesses.

Unlock financial freedom with our latest episode featuring financial guru and best-selling author, Mark Willis.

Alex Karagiannis, founder of Lezzat and seasoned Amazon FBA seller, reveals the intricacies of scaling your Amazon business from the US to the bustling European markets.

Unlock the secrets to thriving in the Amazon marketplace with insights from Todd Welch, the visionary CEO and founder of Amazon Seller School.

Jeff Greenfield, CEO of Provalytics, talks about the complexities of digital marketing in a cookie-less era and provides us with an insider's look into the evolution of marketing analytics.

Join us as we chat with Alex Ryan, co-founder and CTO of Refundify, who shares his expertise on ensuring Amazon sellers recover every penny owed to them due to inventory mistakes.

Neil Twa talks about how he transitioned from product flipping to mastering Amazon's demand capture, utilizing his expertise from prestigious roles at Sprint and IBM

Join us as we host Steven Pope, the visionary founder of My Amazon Guy, who has revolutionized the Amazon agency landscape by managing over $800 million in sales.

Dan Brownsher shares his evolution from reselling to private labeling and ultimately founding a full-service agency that helps brands thrive on Amazon.

Listen how Andy Craig, an Army veteran who's conquered the Amazon marketplace, talks about the art of optimizing conversion rates, the intricacies of A/B testing, and the shrewd game of bidding on competitor brand names.

Unlock the full potential of your Amazon business with expert insights from Hymie Zebede, who skyrocketed a brand's revenues from $3 million to an astonishing $24 million.

Embark on an entrepreneurial adventure with Kusha Karvandi, a trailblazer in the realm of Amazon e-commerce, who joins us in this episode to unravel the secrets of his astounding success.

Ben Smith from Seller Candy, promises a treasure trove of strategies and insights as he unveils the less glamorous yet utterly essential aspects of thriving on Amazon.

Claus Lauter brings his extensive experience from advising numerous direct-to-consumer brands, and his expertise as a certified Shopify partner, to explain how to leverage Amazon and Shopify for maximum gain.

Lesley Hensell, co-founder of Riverbend Consulting, shares her wealth of knowledge and practical tips, from her impressive career in business consulting to her hands-on Amazon selling experiences.

Piero Perera, the manager of growth and strategy at AVASK, offers insights and practical advice that could be game-changing for your Amazon selling journey.

James Thomson, a managing partner at Equity Value Advisors and a veteran Amazon strategist has helped hundreds of brands sell billions on Amazon, and co-authored two Amazon books.

Janet Moreira, our guest from Caldera Law, joined us in this Planet Amazon podcast to explain the legal protection a trademark offers, and advise on avoiding brand name conflicts.

Episode 16

Episode 15

Episode 14

Episode 13

Episode 12

Episode 11

Episode 10

All Podcast Episodes

More Episodes

EP.9: Amazon FBA Wisdom— The journey of Smartscout founder Scott Needham

EP.8: Conquering global marketplaces with effective amazon advertising strategies

EP.7: How a B2B company has managed channel conflict & pricing in the Amazon world

EP.6: A new alternative to connect Amazon brands with customers

EP.5: How HPE Aruba Networking successfully leveraged the Amazon marketplace

EP.4: Amazon sellers' top FAQs answered

EP.3: Owyn Amazon success story

EP.2: Brand protection

EP.1: Holiday gift returns

Listen to the Planet Amazon Podcast on all different streaming platforms

Meet The Podcast Host

Adam Shaffer

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