Andrew counts with 15+ years of experience directing field and channel sales, new business development, and P&L management. As a resourceful problem solver and self-starter, he possesses an innate ability to assess and devise comprehensive sales strategies by department, vertical market, and product category. He thrives as an articulate communicator and mentor, coordinating cross-functional teams, executing S.M.A.R.T. plans by channel, and devising comprehensive sales plans and marketing strategies within fast-paced environments.

James has spent the last 20 years in the networking industry. From building new markets from scratch, to launching new product portfolios across multiple global regions. In his current role he is building Aruba’s SMB eCommerce routes to market, including Amazon, to enable Aruba Partners to service the huge potential TAM of SMB in a zero touch profitable way, but also to provide a superior and easy buying experience for their potential customers.

Adam is a pioneer in direct marketing and digital eCommerce of technology products and solutions to both consumer and commercial markets. With over thirty years of industry experience, and the unique ability to manage large organizations and startups, he has been responsible for successfully managing and driving growth at some of the largest publicly traded IT Solutions providers. He has found success helping Amazon sellers scale their eCommerce channel as part of their overall brand strategy through his company’s proprietary technology, services, and distribution platform. Ultimately, this has helped clients navigate the most complex waters of the largest eCommerce site in the world.