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My Amazon Guy, Steven Pope: Mastering Amazon's Strategies on Branding, Image Optimization, and PPC

Steven shares invaluable insights on the unique nature of Amazon branding and why he prefers U.S. manufacturing over outsourcing to China. 

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About this Podcast

The Planet Amazon podcast addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. All the discussions in this podcast will be from our and our guests' perspectives, always considering how to successfully manage brands on the $600+ Billion Amazon marketplace and the other eCommerce platforms.

This podcast is a must for all brands selling or looking to sell on eCommerce marketplaces.

 

 

Recent Podcast Episodes

Jeff Greenfield

 

Jeff Greenfield, CEO of Provalytics, talks about  the complexities of digital marketing in a cookie-less era and provides us with an insider's look into the evolution of marketing analytics.

 

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Alex Ryan

 

Join us as we chat with Alex Ryan, co-founder and CTO of Refundify, who shares his expertise on ensuring Amazon sellers recover every penny owed to them due to inventory mistakes. 

 

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2

 

Neil Twa talks about how he transitioned from product flipping to mastering Amazon's demand capture, utilizing his expertise from prestigious roles at Sprint and IBM

 

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3

 

Join us as we host Steven Pope, the visionary founder of My Amazon Guy, who has revolutionized the Amazon agency landscape by managing over $800 million in sales.

 

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19

 

Dan Brownsher shares his evolution from reselling to private labeling and ultimately founding a full-service agency that helps brands thrive on Amazon. 

 

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18

 

Listen how Andy Craig, an Army veteran who's conquered the Amazon marketplace, talks about the art of optimizing conversion rates, the intricacies of A/B testing, and the shrewd game of bidding on competitor brand names.

 

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17

 

Unlock the full potential of your Amazon business with expert insights from Hymie Zebede, who skyrocketed a brand's revenues from $3 million to an astonishing $24 million.

 

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16

 

Embark on an entrepreneurial adventure with Kusha Karvandi, a trailblazer in the realm of Amazon e-commerce, who joins us in this episode to unravel the secrets of his astounding success.

 

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15

 

Ben Smith from Seller Candy, promises a treasure trove of strategies and insights as he unveils the less glamorous yet utterly essential aspects of thriving on Amazon. 

 

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14

 

Claus Lauter brings his extensive experience from advising numerous direct-to-consumer brands, and his expertise as a certified Shopify partner, to explain how to leverage Amazon and Shopify for maximum gain.

 

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13

 

Lesley Hensell, co-founder of Riverbend Consulting, shares her wealth of knowledge and practical tips, from her impressive career in business consulting to her hands-on Amazon selling experiences.

 

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12

 

Piero Perera, the manager of growth and strategy at AVASK, offers insights and practical advice that could be game-changing for your Amazon selling journey.

 

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11

 

James Thomson, a managing partner at Equity Value Advisors and a veteran Amazon strategist has helped hundreds of brands sell billions on Amazon, and co-authored two Amazon books.

 

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10

 

Janet Moreira, our guest from Caldera Law, joined us in this Planet Amazon podcast to explain the legal protection a trademark offers, and advise on avoiding brand name conflicts.

 

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Maximizing Profits on Amazon: Hymie Zebede's Blueprint from $3M to $24M in Sales

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Episode 16

Amazon Entrepreneur's Guide: Innovations, Advertising Tactics, and Selling Success

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Episode 15

Winning Appeals and Protecting Your Brand on Amazon

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Episode 14

Leveraging Amazon and Shopify for E-commerce Victory

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Episode 13

Amazon Business Mastery: Long-Term Profitability and Suspension Survival Tips

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Episode 12

Turbocharge Your Global Sales: Breaking into the European Amazon Market

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Episode 11

Beyond Online Selling: A Fresh Perspective on Amazon Strategies

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Episode 10

Safeguarding Your Brand on Amazon: Trademark Insights and Strategies

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All Podcast Episodes

More Episodes

  EP.9: Amazon FBA Wisdom— The journey of Smartscout founder Scott Needham

  EP.8: Conquering global marketplaces with effective amazon advertising strategies

  EP.7: How a B2B company has managed channel conflict & pricing in the Amazon world

  EP.6: A new alternative to connect Amazon brands with customers

  EP.5: How HPE Aruba Networking successfully leveraged the Amazon marketplace

  EP.4: Amazon sellers' top FAQs  answered

  EP.3: Owyn Amazon success story

  EP.2: Brand protection

  EP.1: Holiday gift returns

 

Phelps Podcast Home Page thumbnail Episode 21

EPISODE 21

Neil Twa talks about how he transitioned from product flipping to mastering Amazon's demand capture, utilizing his expertise from prestigious roles at Sprint and IBM

Watch Video Podcast

Phelps Podcast Home Page thumbnail Episode 20

EPISODE 20

Join us as we host Steven Pope, the visionary founder of My Amazon Guy, who has revolutionized the Amazon agency landscape by managing over $800 million in sales.

Watch Video Podcast

Phelps Web page thumbnail Episode 19

EPISODE 19

Dan Brownsher shares his evolution from reselling to private labeling and ultimately founding a full-service agency that helps brands thrive on Amazon. 

Watch Video Podcast

Phelps Podcast Web page thumbnail Episode 18

EPISODE 18

Listen how Andy Craig, an Army veteran who's conquered the Amazon marketplace, talks about the art of optimizing conversion rates, the intricacies of A/B testing, and the shrewd game of bidding on competitor brand names.

Watch Video Podcast

BuzzSprout thumbnail Episode 17

EPISODE 17

Unlock the full potential of your Amazon business with expert insights from Hymie Zebede, who skyrocketed a brand's revenues from $3 million to an astonishing $24 million.

Watch Video Podcast

BuzzSprout thumbnail Episode 16

EPISODE 16

Embark on an entrepreneurial adventure with Kusha Karvandi, a trailblazer in the realm of Amazon e-commerce, who joins us in this episode to unravel the secrets of his astounding success.

Watch Video Podcast

Ben Smith BuzzSprout thumbnail Episode 15 (1)

EPISODE 15

Ben Smith from Seller Candy, promises a treasure trove of strategies and insights as he unveils the less glamorous yet utterly essential aspects of thriving on Amazon. 

Watch Video Podcast

BuzzSprout thumbnail Episode Now 14-2

EPISODE 14

Claus Lauter brings his extensive experience from advising numerous direct-to-consumer brands, and his expertise as a certified Shopify partner, to explain how to leverage Amazon and Shopify for maximum gain.

Watch Video Podcast

Lesley Hensell BuzzSprout thumbnail Episode 13_3000x3000

EPISODE 13

Lesley Hensell, co-founder of Riverbend Consulting, shares her wealth of knowledge and practical tips, from her impressive career in business consulting to her hands-on Amazon selling experiences.

Watch Video Podcast

BuzzSprout thumbnail Episode 12

EPISODE 12

Piero Perera, the manager of growth and strategy at AVASK, offers insights and practical advice that could be game-changing for your Amazon selling journey.

Watch Video Podcast

BuzzSprout thumbnail Episode 11_3000x3000

EPISODE 11

James Thomson, a managing partner at Equity Value Advisors and a veteran Amazon strategist has helped hundreds of brands sell billions on Amazon, and
co-authored two Amazon books.

Watch Video Podcast

BuzzSprout thumbnail Episode 10_3000x3000

EPISODE 10

Janet Moreira, our guest from Caldera Law, joined us in this Planet Amazon podcast to explain the legal protection a trademark offers, and advise on avoiding brand name conflicts.

Watch Video Podcast

BuzzSprout thumbnail Episode 9_3000x3000

EPISODE 9

Scott Needham, founder & CEO of SmartScout and host of the Smartest Amazon Seller Podcast, talks about his rollercoaster tale packed with insights, strategies, and an incredible entrepreneurial spirit!

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BuzzSprout thumbnail Episode 8_3000x3000

EPISODE 8

Sammy Akthar from Regro Media brings his wealth of experience as an Amazon seller to our show. He highlights the universality of Amazon's algorithm and the unique challenges of advertising on Amazon.

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BuzzSprout thumbnail Episode 7_3000x3000

EPISODE 7

Gent Nemani from Joan by Visionect, shares his experience of how this B2B company has managed channel conflict and pricing by entering the Amazon world with their revolutionary Joan conference product line. 

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BuzzSprout thumbnail Episode 6_3000x3000

EPISODE 6

Juha Mikkola, founder of Usko Privacy, explains his revolutionary idea to connect Amazon brands and sellers directly with their customers. This is a new way of doing off-Amazon advertising where the customer agrees to get contacted by the seller.

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BuzzSprout thumbnail Episode 5-1

EPISODE 5

In this episode, we're joined by Andrew Dragotta and James McMath, from HPE Aruba Networking, to discuss how they successfully leveraged the Amazon marketplace to sell their commercial products.

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BuzzSprout thumbnail Episode 4 3000x3000

EPISODE 4

In this episode, Nikolai Tahmin, an Amazon expert, shares his knowledge and insights by answering the top burning questions that Amazon sellers ask more frequently.

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Planet Amazon square thumbnail Epsisode 3

EPISODE 3

In this episode, Rob Rich, Chief Business Officer EVP/GM of E-Commerce for OWYN, talks about the amazing success story of OWYN becoming the most popular plant-based protein shake seller on Amazon.

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Thumbnail Episode 2 Brand Protection 3000x3000_V2

EPISODE 2

In this episode, Emmanuel Frost and Kyle Balcerak from Brand Alignment discuss the importance of protecting brands on Amazon. While Amazon presents a huge opportunity for brands, it is not without risk; it is complicated and ever-changing. 

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Square thumbnail_Planet Amazon podcast_Holiday Gifts Episode 1

EPISODE 1

In this episode, Adam Shaffer, Phelps United President, and Scott Baradell, Founder and CEO of Idea Grove and author of his new book, Trust Signals: Brand Building in a Post-Truth World, discuss the behavior predicted for Americans in 2022 when it comes to Holiday Gifts returns.
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Meet The Podcast Host

Adam Shaffer

Planet Amazon Podcast is hosted by Adam Shaffer, President of Phelps United and a veteran/leader in the eCommerce industry. Adam is a pioneer in direct marketing and digital eCommerce of technology products and solutions to both consumer and commercial markets. With over 30 years of industry experience, and the unique ability to manage large organizations and startups, he has been responsible for successfully managing and driving growth at some of the largest publicly traded IT Solutions providers. Through his company’s proprietary technology, services and distribution platform, Adam has found success in helping Amazon sellers scale their eCommerce channels as part of their overall brand strategy. This has helped clients navigate the most complex waters of the world’s largest eCommerce site.

Join Our Team

If you’re interested in working for a fast growing company that truly invests in their people, and with a highly rated culture, we want you on our team.