Planet Amazon Podcast Episode 28
Building Business Resilience through Financial Strategy
In this episode, Matt Putra, a seasoned fractional CFO whose expertise has transformed over 60 brands worldwide, shares secrets to e-commerce financial success. Matt masterfully navigates the financial labyrinth of Amazon and other e-commerce platforms, turning complex financial challenges into opportunities for growth and profitability. From his beginnings in corporate finance to co-owning Keep Nature Wild, Matt shares his personal journey and the strategies that have made him a sought-after advisor. He offers a blueprint for scaling and transforming businesses with revenues ranging from two to a hundred million dollars.
Join us as Matt reveals the critical importance of robust bookkeeping and financial planning to effectively manage inventory financing and margins. Learn about the indispensable tools like A2X and Soligo that streamline accounting processes and how scorecards can provide a clear financial roadmap for your business. If you've ever felt overwhelmed by the numbers game in e-commerce, this episode is your guide to mastering financial intricacies and ensuring your business thrives in the competitive e-commerce landscape.
You can learn more about Matt in the following links:
linkedin.com/in/mattputra
https://eightx.co/
Founder and CEO, Eightx
Matt Putra
Phelps United President
Adam Shaffer
Adam is a pioneer in direct marketing and digital eCommerce of technology products and solutions to both consumer and commercial markets. With over thirty years of industry experience, and the unique ability to manage large organizations and startups, he has been responsible for successfully managing and driving growth at some of the largest publicly traded IT Solutions providers. He has found success helping Amazon sellers scale their eCommerce channel as part of their overall brand strategy through his company’s proprietary technology, services, and distribution platform. Ultimately, this has helped clients navigate the most complex waters of the largest eCommerce site in the world.
