Planet Amazon Podcast Episode 18
From Military Service to Amazon Success: Andy Craig’s Expertise in PPC and Product Launches
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In this episode we are joined by Andy Craig, an Army veteran who's conquered the Amazon marketplace with his agency, Adhabit. Andy delves into his agency's tailor-made strategies that help clients shine in a crowded marketplace. Discover the art of optimizing conversion rates, the intricacies of A/B testing, and the shrewd game of bidding on competitor brand names. Andy generously lays out his playbook, from enhancing listings with compelling visuals to harnessing Amazon's own tools to soar in sales rankings.
The episode is packed with inspiration and practical advice for launching and sustaining successful products on Amazon. Andy shares insights into the importance of brand protection, the impact of reviews and videos, and the crucial role of tracking metrics. Whether you're a budding entrepreneur or an established online retailer, Andy's story and expertise offer a treasure trove of guidance for navigating Amazon's competitive waters.
For more information about Andy and Adhabit, you can visit the following links:
- https://www.linkedin.com/in/theandycraig/
- https://ad-habit.com/about--us
- https://www.youtube.com/@Andy-Craig
Founder & CEO Adhabit
Andy Craig
Andy is an Army veteran turned Amazon entrepreneur from Detroit. After diving into Amazon in 2020, he quickly transitioned from launching products to founding his own ads agency in 2021, Adhabit. He is passionate about leveraging Amazon’s platform to help brands grow, and he loves sharing what he’s learned. Off the mic, he's a husband and father of two, enjoying every moment of that journey
Phelps United President
Adam Shaffer
Adam is a pioneer in direct marketing and digital eCommerce of technology products and solutions to both consumer and commercial markets. With over thirty years of industry experience, and the unique ability to manage large organizations and startups, he has been responsible for successfully managing and driving growth at some of the largest publicly traded IT Solutions providers. He has found success helping Amazon sellers scale their eCommerce channel as part of their overall brand strategy through his company’s proprietary technology, services, and distribution platform. Ultimately, this has helped clients navigate the most complex waters of the largest eCommerce site in the world.
