Planet Amazon Podcast Episode 20
My Amazon Guy, Steven Pope. Amazon's strategies on Branding, Image Optimization, and PPC
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Join us as we host Steven Pope, the visionary founder of My Amazon Guy, who has revolutionized the Amazon agency landscape by managing over $800 million in sales. Discover how Steven’s multifaceted background as a reporter, marketer, and educator has equipped him with the skills to navigate the complexities of the Amazon marketplace. Through his inspiring journey, including the launch of his soap brand Age of Sage, Steven shares invaluable insights on the unique nature of Amazon branding and why he prefers U.S. manufacturing over outsourcing to China.
Steven reveals practical strategies for optimizing your product images for maximum impact. He explains how incorporating keywords directly into your main image can dramatically boost your click-through rates and conversions. Using real-life examples, he describes how visually showcasing all aspects of a product can lead to significant sales increases. From the importance of secondary images to leveraging A-plus content, Steven breaks down the essentials of creating a compelling image stack that resonates with customers and drives engagement.
Advertising on Amazon doesn't have to be a mystery. Steven walks us through the intricacies of Amazon PPC campaigns and the importance of advertising every product, no matter its performance. With tips on setting up auto catch-all campaigns and the strategy of never negating successful keywords, you’ll learn how to optimize your advertising efforts for the best returns. He also discusses defensive spending on branded keywords and the potential of TikTok for brand promotion, understanding Amazon's strategic moves in response to emerging platforms like TikTok and Shopify. Don’t miss out on these actionable insights to supercharge your Amazon strategy!
You can learn more about Steve and My Amazon Guy in the following links:
https://myamazonguy.com/
https://www.linkedin.com/in/steven-pope/
https://youtube.com/myamazonguy
Founder of My Amazon Guy
Steven Pope
Steven Pope is the founder of My Amazon Guy, an agency with 20-million dollars in annual revenue and 400+ active brands.
Steven is a best selling author with his book “Amazon Selling Tips.” Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing.
Steven then created My Amazon Guy, an agency with 500+ employees on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 4 Amazon Brands: Momstir & Age of Sage, HOLSTIT, and Steven-Pope.com. Steven has been viewed by millions of people on YouTube in thousands of videos where he shows how to handle ANY problem faced on Amazon.
Phelps United President
Adam Shaffer
Adam is a pioneer in direct marketing and digital eCommerce of technology products and solutions to both consumer and commercial markets. With over thirty years of industry experience, and the unique ability to manage large organizations and startups, he has been responsible for successfully managing and driving growth at some of the largest publicly traded IT Solutions providers. He has found success helping Amazon sellers scale their eCommerce channel as part of their overall brand strategy through his company’s proprietary technology, services, and distribution platform. Ultimately, this has helped clients navigate the most complex waters of the largest eCommerce site in the world.
