Planet Amazon Podcast Episode 15
Winning Appeals and Protecting Your Brand on Amazon
On this episode, Ben Smith from Seller Candy, promises a treasure trove of strategies and insights as Ben unveils the less glamorous yet utterly essential aspects of thriving on Amazon. From the art of crafting winning appeals to the daily grind of managing listing issues and seller support tickets, the conversation is a must-listen for any brand aiming to conquer the digital shelves of the world's largest online retailer.
Ben dissects the nuanced approach to handling challenges like Amazon's cryptic notifications or being entangled in the web of feedback and returns. He also shares anecdotes and advice on how to avoid the 'bait and switch' scams, among other issues.
Whether you're contemplating the delegation of time-consuming tasks or conducting a gap analysis to streamline your operations, this episode is your guide to scaling success on Amazon and beyond. Join us for a conversation that's as informative as it is inspiring, and let's chart a course for your most successful year yet.
For more information about Seller Candy, please visit https://sellercandy.com/
Head of Sales, Partnerships & Marketing at Seller Candy
Ben Smith
Ben Smith is a seasoned professional with a deep-rooted passion for eCommerce, Amazon, and online business growth. His journey began in 2016 when he entered the world of Amazon by working with a prominent reseller. Starting with fundamental tasks like pick, pack, and prep, Ben quickly recognized opportunities for growth. He took the initiative to establish an eBay business, successfully generating over $50,000 in revenue within just eight months, all while burning the midnight oil after his regular 9-5 job.
Eager for new challenges, Ben transitioned into a role combining brand management and sales. He took charge of an Amazon brand that achieved substantial monthly revenue in the mid-six figures, further expanding his expertise. Ben's knowledge continued to grow through his time as an Account Manager at ecomDNA (now acquired by AMZ Clever), where he honed his skills in PPC, account management, and strategic planning.
In addition to his professional endeavors, Ben has sold over $300,000 worth of products through his personal Amazon Brands, including Private Label, Merch by Amazon, and Kindle Direct Publishing, which he actively manages to this day.
Currently, Ben is focused on Seller Candy, a productized service-based business that provides outcome-driven support to Amazon Sellers, Agencies, and Aggregators. He is passionate about engaging with merchants and service providers, learning about their businesses, unique challenges, and how Seller Candy can bridge the gap.
Phelps United President
Adam Shaffer
Adam is a pioneer in direct marketing and digital eCommerce of technology products and solutions to both consumer and commercial markets. With over thirty years of industry experience, and the unique ability to manage large organizations and startups, he has been responsible for successfully managing and driving growth at some of the largest publicly traded IT Solutions providers. He has found success helping Amazon sellers scale their eCommerce channel as part of their overall brand strategy through his company’s proprietary technology, services, and distribution platform. Ultimately, this has helped clients navigate the most complex waters of the largest eCommerce site in the world.
