Planet Amazon Podcast Episode 16
Amazon Entrepreneur's Guide: Innovations, Advertising Tactics, and Selling Success
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Embark on an entrepreneurial adventure with Kusha Karvandi, a trailblazer in the realm of Amazon e-commerce, who joins us in this episode to unravel the secrets of his astounding success. From his initial step into the competitive world of Amazon with BFR Bands to his latest revolutionary software, Kazam, Kusha's journey is a testament to the power of innovation and strategic thinking. Discover how this Inc 500 entrepreneur transitioned from managing a health club to dominating the massage gun market with his brand Vibe, and gain insights into the nuanced decisions that lead to selling businesses while maintaining a profitable seller account.
Kusha isn't just about creating top-selling products; he's also a pioneer in optimizing Amazon advertising campaigns. With Kazam, his AI-driven SaaS tool, he's changing the game for sellers seeking to boost profitability and climb the organic rankings. Tune in to learn how this sophisticated platform can manage your PPC campaigns by weighing a product's organic placement, ensuring your advertising spend is as smart as your business decisions. Plus, get a peek into the evolution of this software, designed to grow with you and your Amazon store by integrating crucial feedback from its users.
In this episode, we also tackle actionable strategies to amplify your brand presence on Amazon. Kusha delves into the intricacies of keyword placement, the effectiveness of A+ content, and the strategic benefits of the Amazon Transparency program. Whether you're a rookie or a veteran in the e-commerce space, these tactics will sharpen your approach to niche selling and fortify your intellectual property investments. So, if you're ready to elevate your Amazon business and ride the wave of e-commerce success, this conversation is the resource you've been waiting for.
For more information about Kazam, please visit https://gokazam.com/
CEO of Kazam
Kusha Karvandi
Kusha Karvandi is an Inc 500 entrepreneur with a remarkable history of launching and exiting several 7- and 8-figure e-commerce businesses.
With over a decade of experience in scaling brands on Amazon, Kusha has mastered the art of driving sales through advanced marketing strategies, data analysis, and impactful branding.
His recent venture, Kazam, a revolutionary AI-Based SaaS tool, is transforming the way Amazon advertising campaigns are optimized, offering users significant profitability and organic ranking improvements.
Phelps United President
Adam Shaffer
Adam is a pioneer in direct marketing and digital eCommerce of technology products and solutions to both consumer and commercial markets. With over thirty years of industry experience, and the unique ability to manage large organizations and startups, he has been responsible for successfully managing and driving growth at some of the largest publicly traded IT Solutions providers. He has found success helping Amazon sellers scale their eCommerce channel as part of their overall brand strategy through his company’s proprietary technology, services, and distribution platform. Ultimately, this has helped clients navigate the most complex waters of the largest eCommerce site in the world.
