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Planet Amazon Podcast Episode 11

Beyond Online Selling: A Fresh Perspective on Amazon Strategies 

 

Hubspot Episode 11 Landing Page (1)In this episode, we are joined by James Thomson, a managing partner at Equity Value Advisors and a veteran Amazon strategist who has helped hundreds of brands sell billions on Amazon, co-authored two Amazon books, co-founded one of the most important conferences for Amazon Sellers, The PROSPER Show, and serve as a CSOat Buy Box Experts. Having spent two decades navigating the Amazon ecosystem, James is here to share the secrets of how brands can truly succeed on this ever-evolving platform. 

James explores the transformative power of Amazon's advertising platform, the disruption caused by lesser-known brands in the marketplace, leveraging customer reviews, managing brand presence and channel conflicts, and the importance of maintaining a consistent brand story. Additionally, he discusses the strategic aspects of managing relationships with Amazon, balancing online and offline strategies, adapting to diverse marketplaces, and concludes by showcasing how small businesses can leverage Amazon's direct-to-consumer opportunities for transformation.

For more information about James Thomson, please visit https://www.linkedin.com/in/jblthomson/ 

 

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About the Speakers:

James Thomson Headshot 2

James Thomson

Managing Partner Equity Value Advisors

James Thomson is the Managing Partner of Equity Value Advisors, advising brand executives… Read More
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Adam Shaffer

Phelps United President

Adam is a pioneer in direct marketing and digital eCommerce of technology products and… Read More

Planet Amazon Podcast with Adam Shaffer

The Planet Amazon podcast hosted by Adam Shaffer addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. All the discussions in this podcast will be from our and our guests' perspectives, always considering how to successfully manage brands on the $600+ Billion Amazon marketplace and the other eCommerce platforms. This podcast is a must for all brands selling or looking to sell on eCommerce marketplaces. Explore All Episodes