Planet Amazon Podcast Episode 13
Amazon Business Mastery: Long-Term Profitability and Suspension Survival Tips
Prepare to navigate the treacherous terrain of Amazon Seller suspensions with none other than Lesley Hensell, co-founder of Riverbend Consulting. As we chat, Lesley shares her wealth of knowledge and practical tips, from her impressive career in business consulting to her hands-on Amazon selling experiences. Her insights are a beacon for sellers lost in the Amazonian jungle of complex regulations, guiding them back to the path of success. We also delve into her admirable humanitarian endeavors and the buzz around her upcoming book, "The Amazon Incubator," a must-have for any Amazon entrepreneur looking to conquer the marketplace.
Lesley shares tales of extreme suspensions, like the seller who inadvertently listed grenades and how they made their comeback. She wraps up with strategic insights on optimizing an Amazon business and the smart outsourcing of key tasks to refine operations, highlighting the importance of developing strong SOPs and leveraging Amazon advertising to make products stand out.
To learn more about Lesley, please visit https://www.linkedin.com/in/lesleyhensell/
To learn more about Riverbend Consulting, please visit https://riverbendconsulting.com/
Other ways to listen in this episode:
The Amazon Incubator
Grow Your Business or Hatch a New One
Can everyday entrepreneurs – and established businesses – still make money on Amazon?
Whether you long to launch your own online brand or need a profitable side-hustle, the answer is yes – if you have the right plan.
The Amazon Incubator is written as a practical guide, with short, easy-to-implement chapters.
In addition, each chapter includes a brief summary at the end, as well as suggested action steps, so it can be used as a tool for the reader to share with teammates and business associates.
Get Your Copy Today
About the Speakers:
Co-Founder Riverbend Consulting
Lesley Hensell is co-founder of Riverbend Consulting, whose 85+ employees solve problems for e-commerce sellers. Lesley oversees Riverbend’s service team, and she has personally helped hundreds of sellers get suspended Amazon accounts and ASINs up and running. She has been an Amazon seller for more than a decade.
A lifelong Longhorns fan, Lesley earned a bachelor’s degree in journalism and an MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallie’s Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses
Phelps United President
Adam is a pioneer in direct marketing and digital eCommerce of technology products and solutions to both consumer and commercial markets. With over thirty years of industry experience, and the unique ability to manage large organizations and startups, he has been responsible for successfully managing and driving growth at some of the largest publicly traded IT Solutions providers. He has found success helping Amazon sellers scale their eCommerce channel as part of their overall brand strategy through his company’s proprietary technology, services, and distribution platform. Ultimately, this has helped clients navigate the most complex waters of the largest eCommerce site in the world.