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Planet Amazon Podcast Episode 14

Leveraging Amazon and Shopify for E-commerce Victory


HubSpot Episode Now 14 Landing PageEver wondered how combining Amazon and Shopify could skyrocket your e-commerce success? We've got Claus Lauter, the e-commerce savant and powerhouse behind the Ecommerce Coffee Break Podcast, to unravel the ins and outs of this synergistic partnership. Claus brings his extensive experience from advising numerous direct-to-consumer brands, and his expertise as a certified Shopify partner, to enlighten us on how to leverage Amazon and Shopify for maximum gain.

From enhancing conversion rates with Amazon's Buy with Prime button to optimizing Amazon's shipping rates, we delve into how this integrated approach can elevate your e-commerce journey. But we don't stop there; we also embark on a deep dive into the world of Google marketing. Learn the ropes from Claus on setting up Google shopping, and discover the importance of an omnichannel strategy, the power of subscription products, and why it's vital to keep testing and innovating with Amazon. 

For more information about Claus Lauter and the Ecommerce Coffee Break Podcast, please visit https://ecommercecoffeebreak.com/ 

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About the Speakers:

Claus Lauter headshot

Claus Lauter

Podcast Host & Producer | Ecommerce Coffee Break Podcast

Claus Lauter is an entrepreneur with over 20 years of experience in eCommerce, SaaS, and… Read More

Adam Shaffer

Phelps United President

Adam is a pioneer in direct marketing and digital eCommerce of technology products and… Read More

Planet Amazon Podcast with Adam Shaffer

The Planet Amazon podcast hosted by Adam Shaffer addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. All the discussions in this podcast will be from our and our guests' perspectives, always considering how to successfully manage brands on the $600+ Billion Amazon marketplace and the other eCommerce platforms. This podcast is a must for all brands selling or looking to sell on eCommerce marketplaces. Explore All Episodes