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Planet Amazon Podcast Episode 18

From Military Service to Amazon Success: Andy Craig’s Expertise in PPC and Product Launches


HubSpot Episode 18 Landing Page (4)In this episode we are joined by Andy Craig, an Army veteran who's conquered the Amazon marketplace with his agency, Adhabit. Andy delves into his agency's tailor-made strategies that help clients shine in a crowded marketplace. Discover the art of optimizing conversion rates, the intricacies of A/B testing, and the shrewd game of bidding on competitor brand names. Andy generously lays out his playbook, from enhancing listings with compelling visuals to harnessing Amazon's own tools to soar in sales rankings.

The episode is packed with inspiration and practical advice for launching and sustaining successful products on Amazon. Andy shares insights into the importance of brand protection, the impact of reviews and videos, and the crucial role of tracking metrics. Whether you're a budding entrepreneur or an established online retailer, Andy's story and expertise offer a treasure trove of guidance for navigating Amazon's competitive waters.

For more information about Andy and Adhabit, you can visit the following links:


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About the Speakers:

Headshot Andy Craig

Andy Craig

Founder & CEO Adhabit

Andy is an Army veteran turned Amazon entrepreneur from Detroit. After diving into Amazon… Read More

Adam Shaffer

Phelps United President

Adam is a pioneer in direct marketing and digital eCommerce of technology products and… Read More

Planet Amazon Podcast with Adam Shaffer

The Planet Amazon podcast hosted by Adam Shaffer addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. All the discussions in this podcast will be from our and our guests' perspectives, always considering how to successfully manage brands on the $600+ Billion Amazon marketplace and the other eCommerce platforms. This podcast is a must for all brands selling or looking to sell on eCommerce marketplaces. Explore All Episodes