Planet Amazon Podcast Episode 21
AI Transformation on Amazon: Adapting to the COSMO Algorithm Era
Neil Twa, CEO and co-founder of Voltage Holdings joined us in this riveting episode of Planet Amazon. Discover how Neil transitioned from product flipping to mastering Amazon's demand capture, utilizing his expertise from prestigious roles at Sprint and IBM. Neil's journey offers invaluable lessons for aspiring and seasoned sellers alike, detailing how to build and scale profitable brands in the ever-evolving e-commerce landscape.
Neil discusses the major shift from the A9 algorithm engine to the new COSMO system and what it means for sellers. He explains why ensuring accurate product image interpretation by AI is more crucial than ever to avoid de-ranking, and get ahead of the curve with strategies to adapt to Amazon's continuous data collection and split testing efforts aimed at improving conversion rates.
In addition, Neil breaks down the essentials, from omni-channel capabilities to the importance of trademarks and patents. He provides strategic insights on maximizing growth, leveraging multi-channel selling, and even the powerful synergy between TikTok Shop and Amazon. Plus, he gives us a sneak peek into his latest book, "Almost Automated Income with FBA," which provides a comprehensive playbook for achieving success with minimal effort. Whether you're new to the game or a seasoned pro, this episode is packed with actionable strategies to elevate your Amazon business.
For more information about Voltage, please visit https://www.voltagedm.com/
CEO / Co-Founder of Voltage Holdings
Neil Twa
For over 17 years, Mr. Twa has been constructing businesses both online and offline after departing his senior IBM role. Since 2012, he's launched 5+ personal brands, generated 10's of millions in revenues as 8 figures sellers, and assisted in the growth of 1000+ others through consulting, coaching, and mentoring alongside partner Reed and their Voltage team.
As the sole "Shark"-endorsed Amazon FBA growth consultancy, their "As Seen on TV" strategy anticipates market demands and creates brand marketing pull. This approach pinpoints the 5 CRUCIAL breakthroughs sellers need to transform an Amazon FBA business into a direct-to-consumer brand worth more upon sale than during its building phase.
Phelps United President
Adam Shaffer
Adam is a pioneer in direct marketing and digital eCommerce of technology products and solutions to both consumer and commercial markets. With over thirty years of industry experience, and the unique ability to manage large organizations and startups, he has been responsible for successfully managing and driving growth at some of the largest publicly traded IT Solutions providers. He has found success helping Amazon sellers scale their eCommerce channel as part of their overall brand strategy through his company’s proprietary technology, services, and distribution platform. Ultimately, this has helped clients navigate the most complex waters of the largest eCommerce site in the world.
